It will also start using Core Web Vitals metrics soon, which include a speed metric. SEO rankings – Google uses site speed as a ranking factor in both its desktop and mobile results. However, there are also lots of specific downsides to having a slow website: So at a basic level, one big problem with a slow WordPress website is that it creates a really poor user experience for your visitors, which is something you should always aim to avoid. It’s annoying, and your visitors will be annoyed if they have to wait around for your content to load (especially on mobile devices). If you’ve ever used a slow-loading website, you intuitively know how frustrating dealing with a slow website can be. Our tips below will cover fixing both types of issues.
For example, even a site with perfect frontend optimization might still load slowly if it’s on really slow hosting (and vice versa). If you want to maximize your site’s performance, you need to optimize both types of performance. Using too many poorly-optimized WordPress plugins.You can also speed up backend performance by making your server more efficient with tactics such as page caching, using the latest version of PHP, optimizing your database, and more.įrontend performance problems depend a lot more on the choices you make when building your WordPress site. For example, using slow hosting is one of the biggest culprits of poor backend performance. Frontend performance – this is how optimized your WordPress site is itself.īackend performance problems generally come from your hosting.Backend performance – in broad terms, this is how long it takes your server to deliver files.There are two broad categories of issues that could be slowing your WordPress site down:
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